ABOUT ME
Marketing executive building scalable growth engines for B2B SaaS companies
Mariam helps growth-stage B2B SaaS companies improve positioning, accelerate pipeline, and build stronger marketing systems.
LATEST STORIES
Mariam Slimane
Unleash your brand's full potential.
Growth Marketing Simplified
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WTH Is the Dark Funnel?
5–7 minutesIf you’ve spent any time in B2B marketing circles lately, you’ve probably heard someone mention the “dark funnel.” Sometimes it’s used as a buzzword. Sometimes it’s used as an excuse for bad attribution. And sometimes… Read more
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Dangers of Cutting the Marketing Budget in a Downturn
3–5 minutesIn competition, success is often determined by how well a company understands its customers, competitors, and the market as a whole. Market research is the cornerstone upon which marketing strategies are built, making it a… Read more
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Crafting a Winning Go-to-Market Strategy: A Comprehensive Guide for Product Marketers
8–12 minutesIn today’s fiercely competitive business landscape, having a brilliant product is not enough to ensure success. A well-crafted go-to-market (GTM) strategy is the essential bridge that connects your product with your target audience and positions… Read more
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